Historic Orange Bird Flies Out of the Archives and back to the Magic Kingdom

| May 2, 2012

Back in the 1970s, guests of the Walt Disney World Resort were greeted not only by Mickey and the gang, but also a brightly colored feathered friend known as Orange Bird. To the surprise of many, Disney recently announced the return of Orange Bird and his iconic treat, Citrus Swirl, to Sunshine Tree Terrace in Magic Kingdom’s Adventureland.

 

Image: Orange Bird’s History

For those unfamiliar with the character, Orange Bird was designed in the 1970s in conjunction with the Florida Citrus Growers’ sponsorship of the Walt Disney World version of The Enchanted Tiki Room, which was then called Tropical Serenade; the Growers were actually one of the first sponsors for Walt Disney World attractions when the Magic Kingdom first opened in 1971 and they frequently used the character in television and print ads shown throughout Florida. As a result, it was not uncommon for travelers to see Orange Bird appearing outside of Walt Disney World at citrus stands or tourist stops nearby.

While at the Magic Kingdom, the bird greeted both children and adults alike at Sunshine Tree Terrace, a treat shop in Adventureland. There, guests enjoyed citrus drinks and a relaxing break from the hustle and bustle of a busy park. Similarly, Orange Bird gifts were also sold at the Terrace.

 

Image: Orange Bird Soars above Sunshine Tree Terrace

 

What makes Orange Bird unique is his ability to bring a smile to faces without voicing a single chirp. According to Disney Archivist Steven Vagnini, Orange Bird has a unique way of communicating. “He doesn’t talk. He’s actually a very silent bird and that’s one of his hallmarks,” Vagnini explained. He then added that although Orange Bird doesn’t sing or speak, he thinks “orange thoughts” in the form of orange puffs of smoke which appear above his head in drawings and stories of the character. The feathery friend also had a bit of wild side to him and frequently snuck up on guests or snagged a taste of their citrus treats.

In order to help guests learn about Orange Bird, Disney commissioned the Sherman brothers, Richard and Robert, to create his story through music. Six songs were written with titles ranging from “The Orange Bird Song” to “Sing All Day.” The music was sold on a record album available at Sunshine Terrace along with other memorabilia such as charm bracelets, plush toys, banks, and more.


 Video: A Visit to the Orange Bird Archives

Unbeknownst to many, D23 spokesmen shared news the morning of April 17th that Orange Bird would return to Walt Disney World after a 30 year hiatus. In fact, the original statue that greeted guests as they ordered snacks at Sunshine Terrace has been pulled out of the archives and restored for the event. Jason Grandt, Walt Disney Imagineering, explained, “We never thought in our wildest dreams that we would be able to locate the original figure. With the 40th [anniversary] of Walt Disney World, we thought it would be a nice way to bring a slice of 1971 back to the park.”

Image: Orange Bird Overlooks Guests at Sunshine Tree Terrace

 

Park goers can now see the restored statue behind the counter when ordering treats such as Citrus Swirl, a combination of orange and vanilla soft-serve ice cream which is also being brought back from the early years of the Magic Kingdom.

 

Image: Citrus Swirl – Orange & Vanilla Soft-Serve Treat

 

Disney enthusiasts looking to take a piece of the fun home will find a variety of merchandise now available. This includes t-shirts, pins, ear hats, Vinylmation figures, and even cups shaped like Orange Bird.

 

Image: Orange Bird Prints & T-Shirts

Image: Orange Bird Pins

Image: Official Orange Bird Sip Cups

 

Without a doubt, Orange Bird is here to stay. What do you think? Was it a good idea to bring him back to the Magic Kingdom? Post your thoughts here!

 

Images & Video Courtesy of Disney


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Category: Dining, Disney World, News

About the Author ()

Born and raised in New Jersey, Nicole is an avid Disney fan and frequents both Walt Disney World and Disneyland several times each year. Interests include Walt Disney Imagineering, merchandise, backstage tours, and more. Be sure to check out her other articles here on the DIS Blog!
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