Disney Discounts Fall Flat

| March 27, 2008

Today the Disney Company has released a new set of discounts for the Walt Disney World Resort in Florida.  Details of this new offer can be found here, but basically this is a discount off the regular room rate for travel 4/20 – 5/21/2008 which can also be applied to a package.

One of the things we love to do at Dreams Unlimited Travel is keep a running tally of how much we save our clients when new discounts are released.  Agents share their experience in getting their clients the best rate and while it is all very friendly you can see the slightest amount of competitive spirit come through to see who saved the most. 

It feels good to save people money on their Disney vacation.

Well this time around the savings are almost sad.  This newest discount is, at best, only saving people a few dollars off their current reservations and for the most part little to no savings are available at all.

Very disappointing indeed.

Why release a discount at all if it is so limited no one can use it?  Do the marketing people at Disney think people will be singing their praises when they save 17 cents on their vacation (I’m not exaggertaing, that’s what we were able to save one client.  In my orignal blog I listed our lowest savings as $26.98 but I was just informed we have a new lowest savings – 17 cents).

Now, before you think I am just being bitter and petty I do recognize that any savings, no matter how small, is welcome in the current economy.  I also realize that Disney doesn’t have to reduce their rates at all.  However I do expect that any announcement of any discount will result in more ‘new business’ for them.  I also know that we have had a few success stories today, saving a handful of clients a few hundred dollars or getting them upgraded to a different room or resort for about the same price.

I guess my gripe is that Disney has us so conditioned to hope and pray and watch for discounts that when this one was released it was much ado about nothing.

Here’s hoping the next discount will be better.


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Category: Disney World, Editorials

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  • jamieT

    this is disheartening. I was hoping for free dining in September, but that sad discount doesn’t make me feel very hopeful!

  • mommyceratops

    You would think they would have more, with the economy to bring people in.

  • wdwannabe

    Gee, I hope Disney isn’t going for a short term discount. What I mean is releasing it with only a month to book and having it valid for a month. This way with the discounts not being as good, the average consumer may think this is good and say..we can do this and gee we are saving a few dollars.

  • maiziezoe

    I think the peeps that run Disney know that people will flock to Disney “discount” or no discount.

  • grumpyfan

    While it’s disappointing that the discounts are so small, I have to applaud their marketing department on the attempt at generating more sales. This sounds kinda bad, but hopefully, the promotion/discounts won’t do enough to generate the kind of sales they were hoping for, and they’ll have to do another that does.

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